IMHO there is a price that LWCG has to sell their products at to remain a viable company in lieu of the costs to bring those products to market. What similar products offered by other companies sell for is surely part of their calculus, but its not the only determinant. There's an old accounting joke, we lose money on every sale, but make it up in volume... No company can stay around long with that business model.
I'm guessing LWCG is bootstrapping each run with the proceeds of the prior run as opposed to some more elaborate price/availaibility/competitor marketing strategy. I haven't researched it either, but I suspect they farm out the manufacturing too. So they have less control over per unit cost other than shopping around or by ordering higher quantities. Either way I doubt any of the founders are eye balling summer homes on the Mediterranean from the sale of this stuff.
In terms of the platform itself, its bigger and heavier than what we have now. So there isn't any break through technology going on here. Maybe their strategy is to appeal to conventional lock-on and climber users looking to try saddle hunting. In that context their platform is roughly half the weight and size of what these users are used to so the transition is easier.
I would confess there are times when I wish my predator platform was bigger, but generally that's only when I'm perched high in the tree already. Otherwise I want it lighter and smaller.