I am not sure it would be possible to agree more. I have never felt the problem with social media or hunting TV was people telling their story, it's how they tell their story. When the editorial reins were removed, control of the narrative was lost. Unfortunately, shock "sells" but way too many self-publishers fail to consider the downstream impact. How you tell your story matters and leadership in that arena is sadly missing.
This is basically why I think we shouldn’t talk climbing safety the way we do here and YouTube. Just because the institutions in place to keep the gates suck doesn’t mean we don’t need institutions. It means we need better institutions.