This two articles will get you headed in the right direction they also have a scad of other morel related articles on this site that can be helpful.
Finding morels can be a challenging task for new foragers. I vividly remember the struggle to find my first morels; it felt as if I walked every square inch of woods where they didn’t grow. Later I realized I had been far too fixated on looking down. Rookie mistake. Veteran foragers know the best...
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I’ve had strangers offer up onX pins for where to find roosted turkeys and spawning walleye, but rarely do foragers volunteer morel mushroom spots. Like a good family recipe or secret bait, a lot of morel honey holes go to the grave with whomever found them. Since no one is going to walk you...
www.themeateater.com
For me though the key has been to cover a lot of ground in lower lying river bottom areas and to not LOOK TOO HARD but still be paying attention and scanning side to side as I walk at a decent pace. If I am wondering around scouting deer/turkey and paying attention to other things and don't keep my eyes scanning the ground around my immediate radius I simply don't see the buggers. If I stop and squint and stare at the ground too long, I may find some but not as many. If I keep a decent pace (not fast but not slow), cover lots of ground, keep my focus on scanning, and move through lower lying areas I can generally fill a bag when they are popping!
I also always keep note of where I have found them before. As I search new areas I add to my database of areas I have had good luck finding them in the past. I also keep note of what type of morel I found, when I found them, and what condition they are in. Blacks, greys, and whites are the earliest ones to pop up whereas big yellows come in later in the season. The yellows pop up over the longest portion of the season IMO but if you start to find that the majority of them are sun burned or are turning dry that is a sure sign the end is near.
Certain areas (for whatever reason) have morels that pop up earlier than others so keeping note of all this stuff is a good way to keep a good check on where you are at in the morel season. You'll have a good idea whether it's early, mid, or late in the morel season by doing this and know whether to keep looking or hang up the hiking boots!