Lost a couple of the female end clips for the side mounted cinch straps on my Horn Hunter G2 pack. Emailed them inquiring how much the clips would cost (yes I'm aware you can get some from Amazon/ebay but the ones Horn Hunter uses are better quality. Trust me, I checked) and Jarrick emailed me back with a "hey no problem, just need a pic of the clip you lost, your name and address and I'll drop some in the mail for you.". Now, that's a very small thing but it's the little things that count. He could have easily said sorry buddy you're SOL, check ebay. But he didn't. And because of that they've made a customer for life.