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No Commercials or sponsorships, Why?

You never answered my question. I think New tribes has been great. A great company. You... all I asked you was a question. What had more effect on Kestrel sales... saddlehunter.com or sparrowhawk... What do you think. I think you can claim to have a hand in developing a good product. But you have not answered my original question.



Is there an upside for me to step into your hypothetical question? Is there a way for me to answer that question without sounding elitist?
That's the problem with saddlehunter, the whole score keeping, pecker measuring, motif. If you don't see it, re- read your question.
 
Worked as a designer in various marketing and design roles for last decade at design, ad, and now tech. companies...

Ad buys are big business. Like really big business. Advertising is a multi-billion dollar industry in the US alone. Putting commercials on the air is super, super expensive. The money to buy a 30 second spot on a network can cost as much as it did to produce the commercial in the first place. You would only do this if projected ROI was expected to exceed initial investment cost, otherwise it's a wash or, at worst, you lost a bunch of money.

There are other advertising channels other than on air - radio, print, web. All have varying degrees of cost barrier, though advertising on the web can be done far more cheaply than the traditional channels. Any form of video is arguably the most expensive as the production costs are usually quite high whether you run a spot on air or try to run a digital campaign.

The trick though is to target channels that your demographics are most likely to frequent. Running a 30 second spot on the outdoor network during prime-time might seem like a good idea, but if the demo's aren't around with their eyeballs because they are watching Netflix instead you just wasted a lot of money.

Print has very little ROI these days, and is almost always a wash, though some direct marketing can still produce decent ROI.

Web and social media have lowest production cost barrier (depending on the type of ad content you produce) but potential for significant ROI because of targeted marketing (think facebook ads). But the name of the game on the web is volume. 2000 users on the SH forum is peanuts. Like literally less than peanuts. Even 500k on archery talk is relatively small time. Web advertisers vie for millions of users. That's when you get the most ROI is when you do targeted marketing towards large volumes of users. But the best, most efficient way to reach those people is to staff up or outsource your marketing department to push adverts. But that all costs lots and lots of money, though you'd be surprised how effective things like google adwords can be for very little investment.

Having worked with a lot of mom and pop businesses the last decade I have one recommendation for companies like New Tribe: Create an annual marketing and advertising budget.

Creating a budget will help them do several things:
  • Determine amount of money they want to spend YoY for marketing
  • Help when outsourcing marketing to other companies
  • Allow you to track ROI for marketing campaigns and projects
  • Prioritize various marketing projects against your budget
If you don't have a budget you're not likely to account for marketing costs and will balk at the expense. The best marketing is proactive and tries to stay ahead of the curve. You can start small - say $1000. Run an adwords campaign to drive traffic to new tribe website. Gauge the ROI of the campaign and then make a decision if you want to expand the budget next year.

I can't speak to sponsorships as I don't know much about that arena, but I know a bow company local to me here in Michigan cuts salary-level checks as a sponsor to pro-staff several times throughout the year.
 
d_rek said:
Worked as a designer in various marketing and design roles for last decade at design, ad, and now tech. companies...

Ad buys are big business. Like really big business. Advertising is a multi-billion dollar industry in the US alone. Putting commercials on the air is super, super expensive. The money to buy a 30 second spot on a network can cost as much as it did to produce the commercial in the first place. You would only do this if projected ROI was expected to exceed initial investment cost, otherwise it's a wash or, at worst, you lost a bunch of money.

There are other advertising channels other than on air - radio, print, web. All have varying degrees of cost barrier, though advertising on the web can be done far more cheaply than the traditional channels.

The trick though is to target channels that your demographics are most likely to frequent. Running a 30 second spot on the outdoor network during prime-time might seem like a good idea, but if the demo's aren't around with their eyeballs because they are watching Netflix instead you just wasted a lot of money.

Print has very little ROI these days, and is almost always a wash, though some direct marketing can still produce decent ROI.

Web and social media have lowest product cost barrier (depending on the type of ad content you produce) but potential for significant ROI because of targeted marketing (think facebook ads). But the name of the game on the web is volume. 2000 users on the SH forum is peanuts. Like literally less than peanuts. Even 500k on archery talk is relatively small time. Web advertisers vie for millions of users. That's when you get the most ROI is when you do targeted marketing towards large volumes of users. But the best, most efficient way to reach those people is to staff up or outsource your marketing department to push adverts. But that all costs lots and lots of money, though you'd be surprised how effective things like google adwords can be for very little investment.

Having worked with a lot of mom and pop businesses the last decade I have one recommendation for companies like New Tribe: Create an annual marketing and advertising budget.

Creating a budget will help them do several things:
  • Determine amount of money they want to spend YoY for marketing
  • Help when outsourcing marketing to other companies
  • Allow you to track ROI for marketing campaigns and projects
  • Prioritize various marketing projects against your budget
If you don't have a budget you're not likely to account for marketing costs and will balk at the expense. The best marketing is proactive and tries to stay ahead of the curve. You can start small - say $1000. Run an adwords campaign to drive traffic to new tribe website. Gauge the ROI of the campaign and then make a decision if you want to expand the budget next year.

I can't speak to sponsorships as I don't know much about that arena, but I know a bow company local to me here in Michigan cuts salary-level checks as a sponsor to pro-staff several times throughout the year.
Click to expand...
Good post. You are hired.
 
Last edited:
Sparrowhawk said:
You never answered my question. I think New tribes has been great. A great company. You... all I asked you was a question. What had more effect on Kestrel sales... saddlehunter.com or sparrowhawk... What do you think. I think you can claim to have a hand in developing a good product. But you have not answered my original question.



Is there an upside for me to step into your hypothetical question? Is there a way for me to answer that question without sounding elitist?
That's the problem with saddlehunter, the whole score keeping, pecker measuring, motif. If you don't see it, re- read your question.
Click to expand...
Sorry for the offensive personal challenge. Forgive and move on. I should not have made it personal. Should have stuck to known facts. No Ego here just humility. I am not a saddle expert. Just a farmer.
 
Just to add to conversation, I found about about Saddle hunting from the Big buck Registry interview with John Eberhart and then googled hunting from a saddle and viola - 3 months later bought a kestral. If anybody is reading this from a saddle company, advertise on podcast. TV is dying and i'm assuming most of the folks who still tune in to cable outdoor shows are older and aren't going to change their ways. Podcast are being consumed more by the 18-35yo demographic who are more inclined to adapt to a better product. I am thinking a spokesman for New Tribe getting on the Big Buck Registry or Wired to Hunt will do more for their company than anything else.

Also, the kestral I just ordered is going to take 4-6 weeks to arrive. At this point they might not want more sales and may prefer to stay small. At least in the meantime.
 
Catskills said:
Just to add to conversation, I found about about Saddle hunting from the Big buck Registry interview with John Eberhart and then googled hunting from a saddle and viola - 3 months later ought a kestral. If anybody is reading this from a saddle company, advertise on podcast. TV is dying and i'm assuming most of the folks who still tune in to cable outdoor shows are older and aren't going to change their ways. Podcast are being consumed more by the 18-35yo demographic who are more inclined to adapt to a better product. I am thinking a spokesman for New Tribe getting on the Big Buck Registry or Wired to Hunt will do more for their company than anything else.

Also, the kestral I just ordered is going to take 4-6 weeks to arrive. At this point they might not want more sales and may prefer to stay small. At least in the meantime.
Click to expand...

Hit the nail on the head with TV is dying. Podcasts are getting big. Wired to Hunt is kind of a benchmark for hunting podcasts IMO. Mark is pulling in a lot of money through advertising and sponsorships.
 
Catskills said:
Just to add to conversation, I found about about Saddle hunting from the Big buck Registry interview with John Eberhart and then googled hunting from a saddle and viola - 3 months later bought a kestral. If anybody is reading this from a saddle company, advertise on podcast. TV is dying and i'm assuming most of the folks who still tune in to cable outdoor shows are older and aren't going to change their ways. Podcast are being consumed more by the 18-35yo demographic who are more inclined to adapt to a better product. I am thinking a spokesman for New Tribe getting on the Big Buck Registry or Wired to Hunt will do more for their company than anything else.

Also, the kestral I just ordered is going to take 4-6 weeks to arrive. At this point they might not want more sales and may prefer to stay small. At least in the meantime.
Click to expand...
I was thinking this too. Recent years I would imagine podcasts have been very helpful to increasing interest in saddle hunting. I've heard it talked about in quite a few. Another element which has likely brought about a number of new members here.
 
Nutterbuster said:
I'll give it a go...

In The Beginning was Chicken, and the Egg was with Chicken, and Chicken was Egg. Beyond Chicken there is nothing, for Chicken is The Beginning, and Chicken is The End. And in The Beginning it was good.

But from The Darkness came Fish, and Fish claimed to be better than Chicken, and many foolish men believed him, and did profane their lunch pails. And from Fish's deceit did spring Tuna Casserole, who wrought much woe upon the world.

But Chicken and the Egg looked down from the Coop, and saw Fish's deceit, and the woe that had befallen the faithful, who suffered under Fish's disciples. And Chicken did in his mercy and wisdom appoint a man to save his fellows from Fish.

And his name was called Tony Chachere.

That's all I remember.
Click to expand...
that's freaking awesome!
I had always been told God created the chicken because he wanted something to go on his waffles next to his Eggs!!!!!!!
 
Sparrowhawk said:
As for this site and my posts, I do find that this site spends much more time back-slapping, glad handing, and pecker measuring, than actually being a helpful resource. It was helpful early on, before everyone was trying be "saddlehunter famous."
Click to expand...

@Sparrowhawk Why so mad? let it go bro no good can come of it.
I have never seen someone be so wrong in my life.
 
Boudreaux said:
There is no doubt gratitude is mutual between Aero Hunter and Saddle Hunter. With out the Aero Thread on AT there might not be a SH, with out SH Aero might not have sold as many. You talk about the testimonial, knowledge and demand that this site has created. All of this stuff was done before this site, the threads that were on AT created the same traffic that is here. This site is just specifically saddle related, so instead of going to Archery Talk to the tree stand sub form to the Aero or Tree Saddle thread now we come here. The information, knowledge, technical advice and testimonials would still be out there, just on a different forum. The Aero thread on AT has only like 150k views the Trophyline thread (that was lost in a server merge) had over 500k. So the information will find a way to be out there, so it hard to say what numbers or information would be around if saddle hunter wasn’t, because its all a guess. I do know that the Trophyline thread sold a lot of saddle or they wouldn’t have reached out to me.

Thanks,
Boswell
Click to expand...
I disagree and agree on your points. At seems like the saddle talk over there is quite. I don't believe all the saddle hunters from there are here but to say all the information on Saddle hunter wouldn't have made it on the internet is a bit naive.
I do appreciate all the positive inputs you add to this site
 
Agreed on podcasts and targeted marketing on facebook, et.al. It seems like a lot of the podcasts lead people to Saddlehunter.com facebook page rather than the forum. Most likely because the podcasts are shared across social media and it's an easy segway.

I spend a fair amount of time answering questions on facebook pages regarding saddle hunting. From sit drags to platforms to climbing methods and everything in between. I always tell people to log into the forum but many stay put on facebook. Or they read here and post new content on facebook for discussion.

I think a lot has to do with the forum layout. Saddlehunter is one of the better forums as far as layout. Well organized. Supported by Tapatalk. Even a like button on posts so posters have a shot of dopamine every now and then. There are many forums out there that are far, far worse yet hold so much potential. The hunting beast is a great example. Outstanding content and potential. Absolutely horrid layout. I curse every time I accidentally log out trying to hit 'New Posts' which clears all the new posts...

G2 has done a good job getting out there. His podcasts and youtube content is well received. It's only going to get better. I'm looking forward to the future.

Sent from my SM-G900V using Tapatalk
 
In my opinion the more people talk about it, post it, video it, photograph it, link it, like it, share it, and consume it - we all win.

SaddleHunter.com wins by getting more members and helping the community.

Saddle Hunters win with constant innovation and new ideas.

Aero Hunter wins because more people are buying saddles.

Tree stand hunters win because there's a better chance that they'll encounter a saddle due to Facebook, YouTube, Instagram, and podcasts.

This process keeps repeating itself in a beautiful Saddle circle!

Thanks to everyone who has helped me see the saddle hunting light! I'm a big fan of you all!

Sent from my Galaxy S8.
 
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