It may be easier to bulld a high quality ultralight stick at a reasonable price with titanium. Manufacturing high quality carbon fiber products takes some effort.
Oh absolutely that's true. And a lot simpler to validate. Other than potential thin-wall tubing dents and buckling there are no weird material anisotropy or catastrophic failure issues lurking (edit: except I guess thermal expansion/contraction and its affect on the glue joint). (and that last one's rather important). It's just interesting that the stick is based on the design of a previous carbon stick, and uses chemical/glue bonding. And the suggestion from that stick was that (at DIY levels of strength at least) 12 oz was likely achievable. It's also a simple design where swapping in carbon or titanium tubes would be relatively trivial with the actual "work" in the product testing. It's not like they'd be looking to layup some exotic shape.
And I've done the math on weight savings with carbon vs aluminum sticks in the past...and it didn't really make any sense to me vs. standoffs and steps.
I wonder how these are gonna compare to the catalyst carbon pro (which appear...surprisingly conventional) as that's the other stick announced at the same weight. Again mostly from curiousity rather than interest.