There are a lot of reasons that saddle hunting isn’t “mainstream”, many of the are listed below. I don’t see saddle hunting becoming mainstream, sure saddle hunting is smaller than it could be and there are things that could be done to grow the small industry. Going full main stream is just something that I don’t ever see happening to saddle hunting. Like many have mentioned it is a niche market, it takes a certain type of person to be interested in it, spend the money on it and then go thru the learning curve to understand it and the benefits.
Talking to people and seeing people at shows tells a lot about saddle hunting, most people have no idea what it is and don’t care, some have herd of it or something similar and still don’t care, others have herd of it and show slight interest, then there are those that know of if and understand it.
Marketing could be better, but look at Aero, with almost no marketing they had a hard time keeping up. Now that the first year is past, it would be better to start marketing more and more. So the questions is how and who? Do you sponsor someone who has never used the product before and knows nothing about it? Do you sponsor one of these
instagoogletweetface people who will try and shove it down your throat like the do mt ops? I don’t know,
@Pats1512 you might as you were in the marketing side of the industry for a while.
Thanks,
Boswell