I think the proliferation of social media hunting content that mostly just show success has also not helped. During the pandemic MI was showing record level of hunting license purchases, most likely because people wanted to get outside and do something. If you spend all day watching YouTube I could see how someone might think they're gonna get a big buck on the first day if they set up over this fresh scrape. In reality, I've known a lot of hunters that go years before their first harvest, myself included. And that takes a special type of person to do all that prep, practice shooting, practice climbing (if you hunt elevated), spending time scouting, spending time actually hunting, and then come up with nothing. Not to mention the cost of everything someone might think they need.
Prior to the pandemic, hunting numbers were in decline across the country overall. It feels like it's gone back to that now. I hunted a little bit in my teens, but I didn't get hit with the hunting bug I have now until I was in my late 20's. My son wanted to hunt, but he didn't want to do the dirty work that came after the shot, so he doesn't hunt. It feels more and more people want the action and success without the other work, and the way we're such a now, now, now short attention span society, it makes sense. It probably won't change until there's some catastrophe that decimates livestock and we have to start hunting for food again.