You guys are late to this party! I've been using Tide for several years because I like the smell and have seen zero difference in deer activity or getting busted. I also use Old Spice Stonger Swagger antiperspirant (pits, groin, and feet). Neither product has anything to do with the deer I see or don't see because I always hunt the wind, just as I did when using all the hunting sales gimmicks like scent eliminator sprays, scentlok, and lures. Keep buying those if it makes you feel better, but my deer are dying just fine without all the scent bs!