For anyone who hasn't been, Saskatchewan is a great place with great people (as an example Wendel Clark). But just like lots of places, government regulations and baloney sometimes gets in the way. In this case, all the dude wanted to do was to use him name on a vanity plate. Well, he got the last laugh...
https://www.cbc.ca/news/canada/saskatchewan/dave-assman-sgi-vanity-licence-plate-1.5017377
https://www.cbc.ca/news/canada/saskatchewan/dave-assman-sgi-vanity-licence-plate-1.5017377