In high school I ran around with a bunch of folks that were into indie music. They were the stereotypical insufferable hipster types that basically formed their identities based on what was counter to the mainstream. If you're asking if I feel saddles are becoming too popular in that sense, my solid answer is no! I do get that perception from time to time around these parts. Having been immersed in hipsterism I can sniff it out like a German Shepard destroying Scent Lok's credibility.
I guess I do kinda bemoan the commercialization of it all. I miss the DIY days. Every youtube wannabe is tooting the saddle horn right now, a lot not having hunted from one. The hype machine annoys me, not the popularity alone, but a lot of hyping it up for personal recognition.
I suppose there will be a day probably not too distant when a saddle will be on Amazon. I doubt it reaches a market share where it can be in the cited retailers. Even capturing more of the mobile hunting market, most hunters use presets, where saddles make little sense. I just received a thick Cabelas/BPS hunting catalog for the first time in years. Like 5 pages of treestands, there wan't even anything I would consider a passable mobile stand. Mobile is still a tiny slice of the treestand market and saddles are a tiny slice of that. I think exponential growth is accurate for now but it is not far from leveling off in my estimation.