Pats1512
Member
Hey guys,
I've been looking at this forum for information for a while and haven't posted much but the more I saddle hunt the more this bothers me. For a long time I worked in marketing at Thompson Center (at that time the masters of marketing) and have been around the hunting industry a long time. There is too much that makes sense about where the industry has gone with companies like Sitka and Kuiu that the modern day hunter who is often more athletic and looking for the best way to hunt would not quickly jump on this. So I've come up with two theories:
1. I think a big pocket marketing company has not told the story of saddle hunting benefits to this point that make people interested.
2. With Tv cameras in play and often not so Professional Pro hunters they are not willing to get into a saddle.
3. Saddles don't have exposure with Big Box (Cabelas, Bass Pro)
It frustrates me because I do feel this industry is one campaign away from being the next big thing. But I believe it will take someone creating a Sitka like campaign and not throwing Michael Waddell in a tree saddle. Glad I got that off my chest, hopefully in the next few years someone sees the opportunity here and saddle hunting becomes the next big thing.
I've been looking at this forum for information for a while and haven't posted much but the more I saddle hunt the more this bothers me. For a long time I worked in marketing at Thompson Center (at that time the masters of marketing) and have been around the hunting industry a long time. There is too much that makes sense about where the industry has gone with companies like Sitka and Kuiu that the modern day hunter who is often more athletic and looking for the best way to hunt would not quickly jump on this. So I've come up with two theories:
1. I think a big pocket marketing company has not told the story of saddle hunting benefits to this point that make people interested.
2. With Tv cameras in play and often not so Professional Pro hunters they are not willing to get into a saddle.
3. Saddles don't have exposure with Big Box (Cabelas, Bass Pro)
It frustrates me because I do feel this industry is one campaign away from being the next big thing. But I believe it will take someone creating a Sitka like campaign and not throwing Michael Waddell in a tree saddle. Glad I got that off my chest, hopefully in the next few years someone sees the opportunity here and saddle hunting becomes the next big thing.