I had my mind blown when I heard him say that .....i have black coating on my broadheads but I didn't seek them because of that... They just so happened to be that way. I haven't had an instance, seen an instance, or heard of an instance of the sun reflecting off of a broad head alerting animals and I live in the sunshine state. Maybe I haven't been hunting long enough yet. Hahaha. A shot of spray paint maybe if u really worried about it.
I think it's hilarious marketing so I feel it's required to make fun of it. Indestructible 1 time use....hahahahaha
It's not like it's the primary pitch, or something exclusive to LWCG. It's just a feature they're pointing out.
I have heard of broadhead reflection talked about long long ago. Who knows if it really ever spooked a deer, but folks signal airplanes by reflection so who knows.
Given a finish that actually also does something (like increases slippage, increases durability, etc.), vs raw metal, if it also eliminates reflection, I'm for it.