Again, well-expressed. I don’t have to agree 100% to see that.Once again I’m not calling for a boycott or for anyone to be censored. I’m just making an observation. Incorporating profanity into your communication with your customers is a turn off for many. Add that to what was clearly a poor marketing ploy disguised as being a fair shot to purchase their product, and your customers lose trust in you. WE’s success or failure will depend on how they move forward. I don’t think what they did this one time will ruin them nor do I think it should. I used modern assassins and working class bowhunters as an example of how the hunting industry has become less family friendly. If WE wants to promote modern assassins that’s their business, but people are going to form an impression about their company based on associations and actions, especially if WE actions coincide with the content on modern assassins website such as the email. I actually own WE products and for me they are just ok. They make nothing I can’t do without and as a business that makes ok products I would think it would behoove them to be neutral in their official communications with their customer base and not follow the “shock jock” types that are popping up more and more in the hunting industry.