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LWCG The Fix

How this thing do on big trees? The v cutout where the teeth are looks narrow. Thanks
 
Bowtie747 said:
How this thing do on big trees? The v cutout where the teeth are looks narrow. Thanks
Click to expand...
I’ve used it on a pretty big oak tree at the house (so big that I couldn’t get my arms around it and I’m 6’3 with a wing span to match) and it still bit perfectly with the narrow v.. a lot of the success is from the angled swing arm.. you cam this one by pulling up on it first instead of pushing down on it then camming. It makes the top bracket bite into the tree and adds quite a bit of side pressure stability.
 
I have a Fix and an Ambush.
The Fix slides inside a standard backpack and locks up to a tree like a bulldog on a bone.
The Ambush gives enough room to stand and turn completely around on to make a shot anywhere. The Ambush has some mushiness to it, but it doesn't bother me because I know it's not going anywhere....it's just soft underfoot side to side.
 
Plebe said:
AMERICAN MADE METAL™

Constructed from solid 6061 aluminum made right here in Michigan.
Click to expand...

@Plebe - Thanks for the info on the alloy. @Fl Canopy Stalker - Thanks for the info on the primary manufacturing process used.

Clearly LWCG's marketing is capitalizing on the fact that they're made in America, with American raw material. But "American Made Metal" could be any kind of metal, made by any kind of metal manufacturing process. It's a pretty non-descript label, and it's the only reference to material that I saw on their web page. It's laughable that they trademarked such an uninformative label.

LWCG could do a better job of technical marketing on their website. If I were them, I'd be sure to differentiate my product from the other offerings in the marketplace - especially since it's more expensive than most of their competition. While I don't know and can't confirm their manufacturing process, an example of what they could do to ensure potential buyers understand why their product is superior and worth the higher price, might look something like this:

"The platform, post, and stand-off are manufactured in Michigan from a solid rolled plate of 6061 Al alloy produced in the USA. They are water-jet machined and media finished to uniformly break all edges & remove all burrs. High strength, Grade 8 steel hardware is used to assemble the finished pieces. Unlike our competition, the finished product contains no castings or welds, both of which are prone to defects and inclusions that can compromise strength. When you're 20' up in a tree, what do you want supporting your feet?"

There are a number of other selling points that they could tout, if they wanted to be even more aggressive in their marketing differentiation. They'd have to make sure their statements aren't false before putting them out there, but once they validate the accuracy of the statements, I'd go further with something like this:

"Although some of our competition's offerings pack pretty slim, one is a die casting that doesn't have the quality and strength of The Fix - the other lacks the surface traction of The Fix. Still other competitors offer cast or welded platforms that have comparable strength, but they are bulkier to pack and heavier to haul."

Personally, I think the traction machined into the top surface & perimeter of The Fix is a competitive advantage, but I'm even more impressed that there are no cast pieces or welds in the finished product. I wouldn't expect any quality issues with the product, and barring end-user abuse, it should last for a buyer's entire lifetime. All things considered, the features, quality, and durability of The Fix will justify the premium price for a lot of potential buyers - but LWCG isn't doing a very good job educating them.
 
They
LoadedLimbs said:
@Plebe - Thanks for the info on the alloy. @Fl Canopy Stalker - Thanks for the info on the primary manufacturing process used.

Clearly LWCG's marketing is capitalizing on the fact that they're made in America, with American raw material. But "American Made Metal" could be any kind of metal, made by any kind of metal manufacturing process. It's a pretty non-descript label, and it's the only reference to material that I saw on their web page. It's laughable that they trademarked such an uninformative label.

LWCG could do a better job of technical marketing on their website. If I were them, I'd be sure to differentiate my product from the other offerings in the marketplace - especially since it's more expensive than most of their competition. While I don't know and can't confirm their manufacturing process, an example of what they could do to ensure potential buyers understand why their product is superior and worth the higher price, might look something like this:

"The platform, post, and stand-off are manufactured in Michigan from a solid rolled plate of 6061 Al alloy produced in the USA. They are water-jet machined and media finished to uniformly break all edges & remove all burrs. High strength, Grade 8 steel hardware is used to assemble the finished pieces. Unlike our competition, the finished product contains no castings or welds, both of which are prone to defects and inclusions that can compromise strength. When you're 20' up in a tree, what do you want supporting your feet?"

There are a number of other selling points that they could tout, if they wanted to be even more aggressive in their marketing differentiation. They'd have to make sure their statements aren't false before putting them out there, but once they validate the accuracy of the statements, I'd go further with something like this:

"Although some of our competition's offerings pack pretty slim, one is a die casting that doesn't have the quality and strength of The Fix - the other lacks the surface traction of The Fix. Still other competitors offer cast or welded platforms that have comparable strength, but they are bulkier to pack and heavier to haul."

Personally, I think the traction machined into the top surface & perimeter of The Fix is a competitive advantage, but I'm even more impressed that there are no cast pieces or welds in the finished product. I wouldn't expect any quality issues with the product, and barring end-user abuse, it should last for a buyer's entire lifetime. All things considered, the features, quality, and durability of The Fix will justify the premium price for a lot of potential buyers - but LWCG isn't doing a very good job educating them.
Click to expand...
They apparently also Trademarked “saddlehunter” and “The Fix” so no other platforms can be touted as saddle hunter platforms….. I have issues with the crap the USPTO allows. But the platform is truly a great one
 
LoadedLimbs said:
@Plebe - Thanks for the info on the alloy. @Fl Canopy Stalker - Thanks for the info on the primary manufacturing process used.

Clearly LWCG's marketing is capitalizing on the fact that they're made in America, with American raw material. But "American Made Metal" could be any kind of metal, made by any kind of metal manufacturing process. It's a pretty non-descript label, and it's the only reference to material that I saw on their web page. It's laughable that they trademarked such an uninformative label.

LWCG could do a better job of technical marketing on their website. If I were them, I'd be sure to differentiate my product from the other offerings in the marketplace - especially since it's more expensive than most of their competition. While I don't know and can't confirm their manufacturing process, an example of what they could do to ensure potential buyers understand why their product is superior and worth the higher price, might look something like this:

"The platform, post, and stand-off are manufactured in Michigan from a solid rolled plate of 6061 Al alloy produced in the USA. They are water-jet machined and media finished to uniformly break all edges & remove all burrs. High strength, Grade 8 steel hardware is used to assemble the finished pieces. Unlike our competition, the finished product contains no castings or welds, both of which are prone to defects and inclusions that can compromise strength. When you're 20' up in a tree, what do you want supporting your feet?"

There are a number of other selling points that they could tout, if they wanted to be even more aggressive in their marketing differentiation. They'd have to make sure their statements aren't false before putting them out there, but once they validate the accuracy of the statements, I'd go further with something like this:

"Although some of our competition's offerings pack pretty slim, one is a die casting that doesn't have the quality and strength of The Fix - the other lacks the surface traction of The Fix. Still other competitors offer cast or welded platforms that have comparable strength, but they are bulkier to pack and heavier to haul."

Personally, I think the traction machined into the top surface & perimeter of The Fix is a competitive advantage, but I'm even more impressed that there are no cast pieces or welds in the finished product. I wouldn't expect any quality issues with the product, and barring end-user abuse, it should last for a buyer's entire lifetime. All things considered, the features, quality, and durability of The Fix will justify the premium price for a lot of potential buyers - but LWCG isn't doing a very good job educating them.
Click to expand...

Sure, it'd be informative to say it's machined aluminum.

But, I like that they don't go to far. There's another side of the spectrum, and I hate to bring all the details here.

If you want to see what it can look like, read the Descriptions in the link.

Tethrd | join the tethrd nation

tethrdnation.com tethrdnation.com
 
Fl Canopy Stalker said:
They apparently also Trademarked “saddlehunter” and “The Fix” so no other platforms can be touted as saddle hunter platforms….. I have issues with the crap the USPTO allows. But the platform is truly a great one
Click to expand...

I saw that yesterday. Lame.

TRADE MARKS
WHITETAIL ADDICTIONS™ - YOUR SILENT PARTNER™ - HUNT LIKE A WOLF™ - SILENT TOUCH™ - PUBLIC LAND STAND™ - MOBILE HUNTER™ - ULTIMATE AIM TECHNOLOGY™ - DOUBLE STEP™ - AMERICAN MADE METAL™ - SADDLE HUNTER™ - CUSTOM GEAR™
 
Plebe said:
I saw that yesterday. Lame.

TRADE MARKS
WHITETAIL ADDICTIONS™ - YOUR SILENT PARTNER™ - HUNT LIKE A WOLF™ - SILENT TOUCH™ - PUBLIC LAND STAND™ - MOBILE HUNTER™ - ULTIMATE AIM TECHNOLOGY™ - DOUBLE STEP™ - AMERICAN MADE METAL™ - SADDLE HUNTER™ - CUSTOM GEAR™
Click to expand...
I guess they better change the name of this site lol
 
Plebe said:
Sure, it'd be informative to say it's machined aluminum.

But, I like that they don't go to far. There's another side of the spectrum, and I hate to bring all the details here.

If you want to see what it can look like, read the Descriptions in the link.

Tethrd | join the tethrd nation

tethrdnation.com tethrdnation.com
Click to expand...

I agree that it can go too far and perhaps my suggestions do. (But holy cow, they need to do a better job touting the advantages to justify the price differential with comparable offerings from others.)
 
LoadedLimbs said:
@Plebe - Thanks for the info on the alloy. @Fl Canopy Stalker - Thanks for the info on the primary manufacturing process used.

Clearly LWCG's marketing is capitalizing on the fact that they're made in America, with American raw material. But "American Made Metal" could be any kind of metal, made by any kind of metal manufacturing process. It's a pretty non-descript label, and it's the only reference to material that I saw on their web page. It's laughable that they trademarked such an uninformative label.

LWCG could do a better job of technical marketing on their website. If I were them, I'd be sure to differentiate my product from the other offerings in the marketplace - especially since it's more expensive than most of their competition. While I don't know and can't confirm their manufacturing process, an example of what they could do to ensure potential buyers understand why their product is superior and worth the higher price, might look something like this:

"The platform, post, and stand-off are manufactured in Michigan from a solid rolled plate of 6061 Al alloy produced in the USA. They are water-jet machined and media finished to uniformly break all edges & remove all burrs. High strength, Grade 8 steel hardware is used to assemble the finished pieces. Unlike our competition, the finished product contains no castings or welds, both of which are prone to defects and inclusions that can compromise strength. When you're 20' up in a tree, what do you want supporting your feet?"

There are a number of other selling points that they could tout, if they wanted to be even more aggressive in their marketing differentiation. They'd have to make sure their statements aren't false before putting them out there, but once they validate the accuracy of the statements, I'd go further with something like this:

"Although some of our competition's offerings pack pretty slim, one is a die casting that doesn't have the quality and strength of The Fix - the other lacks the surface traction of The Fix. Still other competitors offer cast or welded platforms that have comparable strength, but they are bulkier to pack and heavier to haul."

Personally, I think the traction machined into the top surface & perimeter of The Fix is a competitive advantage, but I'm even more impressed that there are no cast pieces or welds in the finished product. I wouldn't expect any quality issues with the product, and barring end-user abuse, it should last for a buyer's entire lifetime. All things considered, the features, quality, and durability of The Fix will justify the premium price for a lot of potential buyers - but LWCG isn't doing a very good job educating them.
Click to expand...
That’s why I dropped the doe for it. First platform I ever bought. It is top notch to match the price tag.
 
LoadedLimbs said:
@Plebe - Thanks for the info on the alloy. @Fl Canopy Stalker - Thanks for the info on the primary manufacturing process used.

Clearly LWCG's marketing is capitalizing on the fact that they're made in America, with American raw material. But "American Made Metal" could be any kind of metal, made by any kind of metal manufacturing process. It's a pretty non-descript label, and it's the only reference to material that I saw on their web page. It's laughable that they trademarked such an uninformative label.

LWCG could do a better job of technical marketing on their website. If I were them, I'd be sure to differentiate my product from the other offerings in the marketplace - especially since it's more expensive than most of their competition. While I don't know and can't confirm their manufacturing process, an example of what they could do to ensure potential buyers understand why their product is superior and worth the higher price, might look something like this:

"The platform, post, and stand-off are manufactured in Michigan from a solid rolled plate of 6061 Al alloy produced in the USA. They are water-jet machined and media finished to uniformly break all edges & remove all burrs. High strength, Grade 8 steel hardware is used to assemble the finished pieces. Unlike our competition, the finished product contains no castings or welds, both of which are prone to defects and inclusions that can compromise strength. When you're 20' up in a tree, what do you want supporting your feet?"

There are a number of other selling points that they could tout, if they wanted to be even more aggressive in their marketing differentiation. They'd have to make sure their statements aren't false before putting them out there, but once they validate the accuracy of the statements, I'd go further with something like this:

"Although some of our competition's offerings pack pretty slim, one is a die casting that doesn't have the quality and strength of The Fix - the other lacks the surface traction of The Fix. Still other competitors offer cast or welded platforms that have comparable strength, but they are bulkier to pack and heavier to haul."

Personally, I think the traction machined into the top surface & perimeter of The Fix is a competitive advantage, but I'm even more impressed that there are no cast pieces or welds in the finished product. I wouldn't expect any quality issues with the product, and barring end-user abuse, it should last for a buyer's entire lifetime. All things considered, the features, quality, and durability of The Fix will justify the premium price for a lot of potential buyers - but LWCG isn't doing a very good job educating them.
Click to expand...

I see what you're getting at, but a big turn off to me is negative marketing towards the competition. Tell me what you're products do and the advantages it has with out bad mouthing everyone else.
 
Fl Canopy Stalker said:
They

They apparently also Trademarked “saddlehunter” and “The Fix” so no other platforms can be touted as saddle hunter platforms….. I have issues with the crap the USPTO allows. But the platform is truly a great one
Click to expand...
I don't like that. I don't care how great their product is. I will not do business with people like this.
 
Buckeye said:
I see what you're getting at, but a big turn off to me is negative marketing towards the competition. Tell me what you're products do and the advantages it has with out bad mouthing everyone else.
Click to expand...

@Buckeye - I agree that negative marketing can be a turn off - especially if it unfairly characterizes or bad mouths the competition. I do think that there's a way to do it that is honest product differentiation without bashing. If done well, it educates potential buyers about the advantages of your product vs. other offerings in the marketplace without disparaging competitor offerings or brands.
 
Buckeye said:
I see what you're getting at, but a big turn off to me is negative marketing towards the competition. Tell me what you're products do and the advantages it has with out bad mouthing everyone else.
Click to expand...

I did not see that as negative marketing really. Have you seen Dans marketing of the beast stuff? He calls his competition thugs and even hitler.
 
enkriss said:
I did not see that as negative marketing really. Have you seen Dans marketing of the beast stuff? He calls his competition thugs and even hitler.
Click to expand...

Yeah, I saw those comments that he made about them. I do not own any Beast Gear but do have quite a few from the D'acquistos.
 
Yeah I thought it was pretty crazy how he went off in that comment. I wasn't being a wise guy about it, I just simply said no one should be made guilty for what they buy....
 
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